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Brunswick County news patterns don’t mirror trends elsewhere

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By Jackie Torok, Managing Editor

There’s an old saying in journalism when it comes to how and where stories are reported: “If it bleeds, it leads.” What that means is, the juicier, gorier or more salacious news is, the more likely it is to be the top story.

In my two decades or so in this business, circulation numbers seem to bear out that tired adage. For all the lamenting over a lack of good, positive news, it’s generally the bad news that sells best.


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The Brunswick Beacon | circulation@brunswickbeacon.com | 910-754-6890
P.O. Box 2558, Shallotte, NC 28459
Office Hours are 8:30 a.m. to 5:30 p.m., Monday through Friday