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The Brunswick County Tourism Development Authority has received a top honor at the Destination Marketing Association of North Carolina’s (DMANC) annual conference in Asheville.
On June 2, the DMANC presented its 2007 Destination Marketing Achievement Awards. The Brunswick County TDA received the top award in the large-size bureau publication category for the 2008-2009 Brunswick County Visitors Guide, a printed promotional piece to encourage tourism in the area.
The large-size bureaus competing in the awards have budgets of $1.1 million and higher, according to a news release.
The purpose of the Destination Marketing Achievement Awards is to honor DMANC members and showcase innovation, best practices, creativity and outstanding efforts/results in destination marketing.
The Visitors Guide was developed by the BCTDA in conjunction with SMITH, a full-service marketing firm based in Fayetteville. SMITH serves as the marketing agency of record for the BCTDA.
“We appreciate the contributions of our ad agency in perfecting our visitors guide,” said TDA Chairman Kemp Causey.
“We are very excited about this recognition. The visitors guide is an important tool in converting potential visitors,” added BCTDA executive director Mitzi York.
York also received an award at the event, the Barentine Special Achievement Award, named in honor of the DMANC’s first president, Richard Barentine.
This award is given annually to a destination marketing organization individual who has demonstrated both significant service to DMANC in helping to achieve its mission to cooperatively market the state of North Carolina, as well as significant contributions toward state or national tourism initiatives, the news release states.
Causey noted the TDA board has encouraged York to be involved in statewide organizations.
“She has been very active in her involvement, and the board congratulates her for this recognition,” he said.
The Destination Marketing Association of North Carolina (DMANC), formerly known as the North Carolina Association of Convention and Visitor Bureaus, provides educational resources, networking opportunities, marketing benefits and legislative advocacy for the benefit of North Carolina’s tourism economy.
Founded in 1976, DMANC is comprised of 46 North Carolina destinations. The counties represented by DMANC members generate more than 90 percent of North Carolina’s tourism economic benefit.
For more information about the Brunswick County TDA, call 755-5517 or visit www.ncbrunswick.com.