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To the editor:
As a business owner and manger I certainly appreciate the media’s role in disseminating news items of national and small town importance. I also appreciate its role in advertising and promoting local businesses.
However, after reading the article on the front page of the Beacon concerning “a Leap of Faith” written about one of the local real estate agents leaving her long-term affiliate company to embark in her own business disturbed my sense of fairness and loyalty.
It seems to me this article crossed a boundary from promoting the news to advertising her.
Giving her history, success as a “consistently top producer,” present status and future plans, the article sounded much like a promotional Web site or business card rather than a news story.
I am not the only one that felt this way when reading the article. Numerous others in the field of real estate expressed to me their disappointment at the lack of consideration given to the real estate advertisers who have supported the Beacon with large amounts of advertising dollars over many years.
Could it be said that they were rewarded for their loyalty when seeing an article promoting just one of the many real estate advertisers on the front page?
Of course, this letter is in no way a reflection against the agent for which the article was written. But, in the interest of fairness and loyalty I really do think the Beacon should have exercised more caution when publishing this article and any others that highlight business news when others in the same profession advertise regularly in the Beacon.
Brad R. Vanderburg
Century 21 Sunset Realty