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ENDIT: Shallotte pharmacists develop diaper-rash cream sold nationwide

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By Renee Sloan, Page Designer/Staff Writer

It’s the end-all, be-all cure in a little white jar, and it heals everything from babies’ chafed bottoms to sores on a dog’s back.
It is ENDIT, and two pharmacists in Shallotte developed the formula.
Many Shallotte natives may remember William Douglas Roycroft — or Doug, as many called him — as the pharmacist and owner of Shallotte Rexall Drugs and Ocean Isle Pharmacy. Others may remember him for his service to Brunswick Hospital, the Brunswick County Board of Health or the ABC Board.


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The Brunswick Beacon | circulation@brunswickbeacon.com | 910-754-6890
P.O. Box 2558, Shallotte, NC 28459
Office Hours are 8:30 a.m. to 5:30 p.m., Monday through Friday