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Is it ever as simple as 'it is what it is?'

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By Staff Brunswick Beacon

If you walk into the Beacon newsroom on any given day, it’s likely you’ll hear one of us mutter the phrase, “it is what it is,” about any given topic.

Left behind by a former editor, the simple phrase is more of an inside joke in the newsroom than an evaluation of facts, which is good, because according to a new list, it doesn’t mean anything.

For 32 years, Lake Superior State University has compiled a list of banished words.

This year’s list includes my favorite phrase, “it is what it is.”


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The Brunswick Beacon | circulation@brunswickbeacon.com | 910-754-6890
P.O. Box 2558, Shallotte, NC 28459
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