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No, it’s not your nose’s imagination.
That really is the delicious aroma of roasting coffee pervading the air of downtown Shallotte.
Jumpin’ Java Espresso Co. at 4635 Main St. in downtown Shallotte recently began roasting its own coffee right at the shop.
“As far as we know, we are the only coffee shop in the county roasting our own coffee,” says Jumpin’ Java’s Sonny Moy, who co-owns the shop as well as another shop on Oak Island with his wife, Sarah.
Moy describes it as a really cool process, with the roaster itself an interesting machine.
“We get the green coffee from countries all over the world and roast them up here in the Shallotte shop,” usually on Tuesdays and Fridays, Moy said.
The roasting process per batch takes about 15 minutes.
“It helps us ensure the freshest coffee around and lets us experiment with new and unique coffees that we couldn’t have before,” he said.
The shop is looking to expand and supply other coffee shops and restaurants in the area with freshly roasted coffee.
Jumpin’ Java is open 6:30 a.m. to 7 p.m. weekdays and until 8 p.m. Fridays; 7 a.m. to 5 p.m. Saturdays and 8 a.m. to 5 p.m. Sundays. The phone number there is (910) 754-5282 (JAVA).
Chalk up another new fast-food place going up in Supply.
A new Bojangles’ Famous Chicken ‘n Biscuits is under construction and hiring new employees near the N.C. 211 intersection, just beyond Hardee’s on the north side of Ocean Highway East.
The new Bojangles’ is the 11th one owned by entrepreneur Dave Maisel, who owns another outlet in Shallotte and nine in South Carolina, Bojangles’ spokeswoman Alicia Aldrich said.
Barring any delays, the new Bojangles’ is slated to open in early November, Aldrich said.
Founded in 1977 in Charlotte, Bojangles’ franchises are renowned for their “one-of-a-kind Southern classics,” including “fresh, never frozen, hand-breaded chicken, buttermilk biscuits and Legendary Iced Tea steeped the old-fashioned way.”
For more information about Bojangles’ and job opportunities, log onto www.bojangles.com. The local employment office at 5300-7 Main St. in Shallotte can provide use of its computers.
Do you know of news in the food or restaurant realm in the Brunswick County area? If so, send it to Food for Thought at firstname.lastname@example.org or call Laura Lewis at The Brunswick Beacon at (910) 754-6890.