New tenants, new tag Shallotte’s focus in July

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By Brian Slattery

Shallotte is interested in tenants and taglines.

The town purchased a building at 114 Wall St., across the parking lot from the town hall complex.

The building is 3,000 square feet broken into three bays.

After some minor renovations, the administration will offer the space for lease.

“The ideal would be to find a prospective tenant who wants all three bays for the long term,” Mayor Sara McCullough said.

The town board of aldermen met July 2 and discussed what type of rent the building should be leased for and if the town would offer a package rate to lease the three bays.

“If all three (were leased) to one client, would we charge $1,000 per month or would it be more per bay?” McCullough asked.

“If we leased at 50 cents a square foot that would bring $1,500,” Alderman Alan Lewis said.

“We would be willing to negotiate if we get a good client,” Town Administrator Albert Hughes said.

Mayor Pro Tem Jimmy Bellamy said he didn’t think they should go below $1,000.

McCullough proposed a bottom number of $1,000, up to but not to exceed $2,200 for a good tenant.

Lewis stopped proposing numbers and suggested they ask prospective tenants what they are willing to pay.

If the building were leased by the bays, Hughes said they could consider leasing at $600 to $700 for an individual user.

 “Once we get turned down a few times we’ll know what we’re dealing with,” he said.

“It would be a perfect location for three people to share one cost,” Lewis said.

Aside from a cleaning, new coat of paint and new carpeting, the town planned to remove a downed tree from behind the building.

The board agreed unanimously, 5-0, to fund the improvements to prepare the building for lease.


A new slogan for Shallotte

McCullough told the board members they still need to think of tagline ideas for the town.

The Shallotte officials are working with a consultant group to come up with branding ideas.

But their last idea, using the town’s mission statement, was considered too long for a slogan.

“We’ve been going back and forth and back and forth,” McCullough said.

“It needs to be brief and concise and gets the message out.”

Presiding officer Walter Eccard reminded the officials of the mayor’s previous suggestion, “We’re here for you.”

“It’s good because we are the center of the county. Here we have the shopping, and center for services,” Eccard said.

The proposal didn’t generate much discussion, so McCullough offered a variation.

“‘Shallotte—We care,’ tells everyone what we’re trying to get out to them,” she said.

Eccard said he preferred the first version, to try to attract business.

“We’re the business center of the community. We want to say come here, we want your business,” McCullough said.

Without any other options offered, McCullough proposed they consider it a consensus for “We’re here for you,” and take it back to the marketing group.


Brian Slattery is a staff writer for the Beacon. Reach him at 754-6890 or bslattery@brunswickbeacon.com.