Nutrition experts agree that vibrant, brightly colored, whole foods are often the healthiest choices as wells best bargains in the grocery store. They tend to be nutrient-rich, meaning that more nutrition is packed into every calorie.
On the other hand, processed and packaged foods tend to have more fat, sodium, and added sugars (with bright artificial colors rather than natural goodness). These items also tend to cost more because you pay for fancy packaging and advertising.