Munchies, an online channel for the website Vice, tweeted Sunday, “Why is Brooklyn barbecue taking over the world? http://bit.ly/2ETQqvW”
Within less than 24 hours, it generated enough heat to roast a whole hog in a matter of minutes.
The author of the original piece, Nicholas Gill, told Buzzfeed the photo that keeps accompanying his 2014 story doesn’t really represent “Brooklyn barbecue” but rather its aesthetic.
What it looks like to me is a plate of sadness, not barbecue as we know it here in the South.