Signage.
When I hear that word, I know somebody is making plans. There’s a conceptual plan or a master plan in the works. Or it’s a budget planning season.
And when those plans are made, way down the list of priorities is the need for signs to let everyone know the plan is complete and if you follow the signs you can see the result.
I get that. There will always be a need for a sign, or signs, to help us find our way.
But how in the world did that translate into “signage?”
Oh, how I hate that word.