Beacon to launch TV newscast on ATMC-TV

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By Kathryn Jacewicz, Staff writer

SHALLOTTE—The Brunswick Beacon will soon be on air.

“Brunswick Beat,” a 15-minute news program highlighting news and events from each week’s edition of The Brunswick Beacon, will premier at 7:30 p.m. Wednesday, March 30, on ATMC-TV Channel 3.

“This is a wonderful opportunity for us to partner with ATMC and share the Beacon’s quality news and reporting with a broader audience,” Beacon managing editor Stacey Manning said. “We hope those who already read the Beacon will tune in to see additional features such as video clips, more photos and enhanced feature stories. For those who aren’t Beacon subscribers now, we hope they’ll see why we were recently named the best newspaper in our class in North Carolina and they’ll start reading us each week.”

Jennifer Beasley, programming/video production manager for ATMC-TV, said ATMC cable viewers have expressed interest in having a newscast on the channel 3 programming lineup.

“In 2009 we surveyed our cable TV customers to find out what they wanted to see on ATMC-TV,” she said. “The No. 1 response was a local news program focused solely on Brunswick County.”

Allen Russ, CEO of ATMC, said the partnership between The Brunswick Beacon and ATMC is a “great fit” for the community.

“ATMC takes a lot of pride in being a local company. That’s why this new show and the partnership with The Brunswick Beacon is such a great fit,” Russ said.

“When we launched ATMC-TV, our goal was to provide quality programs that would be of interest to our local community. As the area’s preeminent source for local news, The Brunswick Beacon will now be able to bring their coverage and insight into local news stories and events to over 26,000 ATMC cable TV viewers each week.  That’s a great thing for Brunswick County.”

Beacon staff writers Rachel Johnson and Kathryn Jacewicz will serve as on-air anchors. The newscast will feature several of the top news stories from each week’s Beacon and include many photos and video footage.

“There’s a lot going on in Brunswick County, and this program will allow us to highlight many of the local stories that may not make the evening newscast in Wilmington, but are still of interest to people in this area,” Beasley said.

The anchors will also give a weekly sports report with content produced by Beacon sports editor Michael Paul. Many photos and video footage will be featured in the sports segment.

Staff writer Laura Lewis will introduce viewers to adoptable pets every week in her segment, “Beacon Bits.” Lewis will be on location at area animal shelters and rescue groups to feature different animals available for adoption.

Watch for staff writer Caroline Curran, who will be on air as a guest anchor and political and legal affairs correspondent.

Manning and other Beacon staff members will appear throughout the show to explain how to submit letters to the editor, education news, milestones and other news and community submissions.

“Brunswick Beat” will also feature a weekly weather update, video interviews with some of Brunswick County’s familiar faces and video footage of local events.

“We’re excited about expanding our coverage of Brunswick County from print and the Internet to television,” Manning said. “We believe we are Brunswick County’s most comprehensive news source and the television show is an extension of that. But remember, we’re only on air for about 15 minutes and we can’t fit everything that’s in the newspaper into the television show, so you’ll want to still read the Beacon and go to our website, www.brunswickbeacon.com, regularly.”

“Brunswick Beat” anchors may also read viewer e-mails, share photos and highlight community members or events at the end of each show. If you have something you’d like to be considered to be shared on air, send an e-mail to brunswickbeat@brunswickbeacon.com.

ATMC cable customers can tune into “Brunswick Beat” at 7:30 p.m. Wednesday-Saturday on channel 3 beginning on Wednesday, March 30. The 15-minute newscast will run back-to-back in a half-hour timeslot.

“This show is definitely going to be fast-paced and informative, and it’s been great working on it with the Beacon staff,” Beasley said. “We’ve got big plans for its development and I think it’s going to evolve into something people are really going to like.”